About Us

Owned and operated by YSPL, a national entity of the Y (YMCA), Forty Four Collective is a brand developed to build connections within the wider community. As a social enterprise, YSPL, offers merchandise and procurement services, reinvesting profits to support and empower young people.

At Forty Four, we’re all about YOU. We believe that everyone deserves access to fitness and empower you to live your healthiest life without compromising on quality, affordability and sustainability. We offer products designed to support your active lifestyle, without draining your wallet or harming the environment.

Brand Guidelines

Quality

Your satisfaction is our top priority. We’re committed to crafting products that exceed your expectations, ensuring they’re durable and reliable for your everyday fitness journey.

Affordability

We believe that everyone deserves the opportunity to prioritise their health without breaking the band. That’s why we’ve dedicated to providing high-quality products at prices that won’t bust your budget, making fitness accessible to all.

Sustainability

We care about your world and the one that we’ll leave for future generations. That’s why we’re passionate about offering eco-friendly solutions that enhance your well-being and contribute to a healthier planet. With our products, you can feel good about your workout knowing you’re making a positive impact.